The Indonesian dairy company Greenfields has upgraded its milk with the launch of Greenfields Fresh Jersey Milk. The company positions the new Jersey Milk as creamier and tastier than the existing Greenfields Fresh Milk Full Cream.
This 1L pasteurised Jersey Milk is priced at IDR 33,500 (normal price IDR 35,000) on its flagship store on Blibli.com. The price of Greenfields Fresh Milk Full Cream (1L) is IDR 25,900 (normal price IDR 29,500). Introducing Jersey Milk also represents a pathway for premiumisation for Greenfields targeting consumers who want to have creamier and tastier fresh milk.