In Indonesia, coffee chain Kopi Guyu has tapped into the latest craze Dalgona with two new series Dalgona Latte and Dalgona Chizu.
Dalgona is latest coffee trend, which has become viral on TikTok. Dalgona (달고나) or ppopgi (뽑기) is what the South Korea calls its spongy toffee candy made with melted sugar and baking soda. Dalgona was popular in South Korea in the 70s and continues to be a nostalgic treat.
As part of the social distancing campaign by the Seoul Metropolitan government, citizens are encouraged to stay at home and use social media instead of meeting people in person. Dalgona is one of the trends that has emerged among South Korean forced into social isolation. At the time of writing, the hashtag #달고나커피 has 86,163 posts. The most viewed Dalgona coffee video on YouTube has 3.2 million views. Making Dalgona at home and sharing it on Instagram has become a popular thing to do during the current period of social isolation following the COVID-19 outbreak.
Dalgona coffee is milk topped with a thick layer of coffee foam that is made by vigorously mixing instant coffee, sugar and water as described by VICE.com.
The Dalgona coffee phenomenon shows how consumers bored of being confined to their home are finding new hobbies including creating or following food recipes and sharing them online.
