Home Dairy Flavoured milk Goodday Milk champions a safe Ramadan for Malaysians

Goodday Milk champions a safe Ramadan for Malaysians

The dairy brand attempts to introduce the biggest virtual moreh session in Malaysia and other activities for bonding during the holy month

Kuala Lumpur, 20 May 2020 – One of Malaysia’s favourite milk brand since 1968, Goodday Milk is calling Malaysians to join in for Malaysia’s biggest virtual moreh session in an attempt to create a record-breaking virtual event. This Ramadan, join Goodday Milk and your favourite celebrities for the largest virtual moreh session on 22nd May, at 10pm.

Championing a safe Ramadan this year, the campaign Kekal Sejahtera, Kekal Selamat aims to promote creative ways on how Malaysians can celebrate at home safely. As part of the key event in the campaign, Goodday Milk partnered with Era FM to virtually recreate moreh sessions online. Leading up to possibly Malaysia’s largest virtual moreh session, there are also weekly virtual moreh sessions every Friday throughout Ramadan month, starting 1 May 2020, on Era IG Live.

Moreh is a light meal served after Terawih, a special prayer done in the month of Ramadan – after the night prayer, Isha. In usual circumstances, Moreh takes place at the grounds of mosque or surau. However, in current circumstances where social distancing is being followed globally, Goodday Milk’s latest initiative will bring this custom to the homes of Malaysians, allowing them to virtually participate in moreh sessions and partake in communal activities while still being safe.

“Culturally, it is believed that moreh helps foster relationships among people. Goodday Milk came up with ‘Kekal Sejahtera, Kekal Selamat’ campaign to remind Malaysians to be safe while presenting them with an alternative way through which they can still participate in community events during Ramadan. Through a series of virtual moreh sessions, we aim to spread goodness during this Ramadan and provide moral support to our beloved nation as we fight this battle together. We hope that through this campaign we can create the biggest record-breaking, virtual moreh session in Malaysia,” said Santharuban T. Sundaram, Senior Vice President of Marketing and Alternate Business at Etika Sdn Bhd.

Join the historic Goodday Milk virtual moreh finale session!

On 22nd May, at 10pm, Goodday Milk will champion the attempt to host Malaysia’s biggest virtual moreh session in order to be featured in Malaysia Book of Records. Come and participate to share more goodness this Ramadan with celebrity guests Nabil and Sherry Alhadad, as well as Ustaz Don Daniyal. The finale virtual moreh session will also feature your favourite radio announcers, such as Radin (Era FM), Rahin (SINAR FM), and Shah (GEGAR FM), to discuss the preparations at home in welcoming Syawal. 

Participants will stand a chance to win from a prize pool of RM10,000 worth of Shopee e-vouchers to be utilized at Etika Flagship Store – this new online retail channel is made possible through Etika’s partnership with Shopee and it provides consumers an easy, convenient way to shop for their favourite drinks without needing to leave their homes. So, make sure you stay tuned till the end of the session to find out! To join the session, please visit Era fm FB page (@era.je) for more information.

Moreh Digital Mingguan Goodday on Era FM Instagram LIVE

Leading up to the attempt for Malaysia’s biggest virtual moreh session, radio announcers Radin and Dina from Era FM, together with our crowd favourite Ustaz Don Doniyal, will be featured on Era IG LIVE every Friday, at 10pm, from now till 15th May. There will be a different topic for each week’s moreh session. During these sessions, fans will get a chance to interact with Ustaz Don Doniyal in real-time – so make sure you got all your Ramadan questions ready! 

Similarly, there will also be a contest at the end of each virtual moreh session – stay tuned and you may be able to win Shopee e-vouchers from a prize pool worth RM3,000. To join the contest, submit your answers to the questions posed at the end of each moreh session and submit via Goodday Milk’s campaign page on Syok.

Win daily prizes this Ramadan!

To top off the excitement, there will also be a Cabaran Ramadan Selamat Goodday Instagram challenge starting from 29th April till 17th May! Goodday Milk is challenging Malaysians to showcase how their practicing a “Safe Ramadan”. Following the different theme announced each week, participants can upload their submission (photo or video) on Instagram with hashtag #CabaranRamadanSelamatGoodday.  The aim is to further encourage Malaysians to stay safe during this Ramadan while adhering to the safety practices.

Daily winners will be selected from now till 17th May 2020 so hurry and submit your entry for your chance to win from the prize pool worth of RM10,000 Shopee e-vouchers before time runs out!

Instilling goodness into Ramadan

Instilling “goodness” into this season, Etika has also sponsored 10,000 cartons (more than 168,700 units) of mixed beverages to Yayasan Food Bank Malaysia to help with the B40 communities. The drinks will also be distributed to students, front-liners, and charity homes in need as show of support throughout this “new normal” Ramadan. Products sponsored includes beverages from Goodday Milk, WONDA Coffee, Tropicana, Pepsi and 7Up.

As with every Ramadan, let us make this one a meaningful one as well, together. This year, enjoy a limited edition festive Goodday Kurma Pasteurised Milk 1L pack – the pack comes with a Limited Time Offer packaging to celebrate a unique Ramadan.

For more information on Goodday Milk and future campaign activities, please visit Goodday Milk’s campaign page on Syok (https://ms.syok.my/oap/2020/moreh-digital-goodday/utama) or Goodday Milk Malaysia FB page (www.facebook.com/gooddaymilkmalaysia).


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