Consumers always enjoy things that remind them of their past. The new Milo vintage series by Nestle Malaysia is poignant as it walks Malaysians down memory lane and reminds Malaysians how Milo has always been part of their life for so many decades. The series features Milo designs from the 1950s, 1970s and 1990s. Going retro is always a safe bet when it comes to innovation.
Milo is partnering with Pestle & Mortar Clothing, Malaysia’s No 1 streetwear brand, with specially-designed wearables. Milo is also giving away cash prizes for lucky winners.