Heavenly Blush has turned to black glutinous rice or ketan hitam, a traditional food in Indonesia, to launch its nusantara edition spoonable Greek yogurt. Foodservice and packaged food brands seek inspiration from local foods to innovate with flavours to meet growing consumer interest in their own culinary heritage. One of the best times to launch locally-inspired flavours is the period in the lead up to the country’s national day. Indonesia celebrates its Independence Day on August 17th.
The application of rice into yogurt has become increasingly common in Southeast Asia led by Vietnam and this is also spurred by the purple rice yogurt drink trend.