Mi ABC Selera Pedas has recently added the all-new Spicy Peanut Sauce flavoured instant noodle. Mie ABC is an instant noodle brand by PT ABC President Indonesia. Peanut sauce is commonly used as a dipping sauce for satay. Peanut sauce can also be used for noodles as well.
The most unique thing about the latest Spicy Peanut Sauce flavour is it has called out “Vegan OK” on front of pack. Unlike the smaller brands like Daai, We don’t usually see leading instant noodle brands in Indonesia with a vegan positioning. The latest development can be an indication that leading players are embracing the vegan/vegetarian trend as more consumers now embrace a plant-based diet.