Nescafe Kurma Latte, the first kurma coffee, has been launched in Indonesia for Ramadan. The RTD coffee drink (220ml) with kurma or date is said to offer the energy “recharge” for those fasting during during the month-long Ramadan.
We have seen kurma latte launched by foodservice in Malaysia and Indonesia. So it would not be a surprise for big brands like Nescafe to go the kurma route. What is interesting is Nestle Indonesia beat Nestle Malaysia to kurma latte.