Bar B Q Plaza has partnered with Betagro to launch fresh pork products for the supermarket channel as the Japanese-style barbecue chain expands its consumer touchpoints. The third wave of COVID-19 in Thailand has impacted foodservice forcing foodservice to be creative with its offerings tp target in-home dining.
The collaboration will leverage on each other’s strength with Betagro with its high quality, safe and clean meat products and Bar B Q Plaza for its flavourful taste. The new partnership will mark Bar B Q Plaza’s pivot towards the fresh segment to supplement its existing ready-to-eat offerings.
