Subway, the world’s largest restaurant brand, has signed an agreement with PT Sari Sandwich Indonesia, a subsidiary of Indonesia’s food & beverage (F&B) retailer, PT Map Boga Adiperkasa Tbk (MBA), whose parent company is PT Mitra Adiperkasa Tbk (MAP). This agreement kicks off Subway’s aggressive plans to expand its international footprint. The partnership will launch Subway restaurants in Indonesia by Q4 2021, with initial locations set to open in the Greater Jakarta region.
“Subway® offers delicious, better-for-you sandwich choices that cater to the growing trend of Indonesians looking for a more balanced and healthier diet,” said Anthony Cottan, President Director of PT Map Boga Adiperkasa Tbk. “The Subway® model of making every sandwich customized, in addition to its convenience and affordability, will attract many guests and position it for growth in Indonesia for many years to come.”
The expansion into Indonesia marks the first step in Subway’s continuing plans to grow its presence in the Asia Pacific region. The brand’s restaurants and sales throughout the region, in countries such as South Korea, Australia, New Zealand, Thailand and Singapore, have seen significant success in recent years and Subway® expects similar results in Indonesia.