Nissin Foods Singapore has collaborated with the salted egg snack expert IRVINS to launch the new Nissin X IRVINS Salted Egg Instant Noodle Bowl. The instant noodle features classic mee pok noodle topped with salted egg seasoning, spring onion and egg crumbs.
The concept of salted egg instant noodle is not new but it taps into the go-local flavour trend. We just feel IRVINS and Nissin collaboration is slightly late since competitors have launched similar products in the past. However, IRVINS does bring its salted egg credential to the instant noodle.