CP Group subsidiary True Lifestyle Retail Co has launched True Vitamin Water infused drinks in Thailand. The entry of True Vitamin Water has intensified competition in the vitamin water segment. The product is positioned as an energising healthy drink without the caffeine.
True Vitamin Water is available in two flavours Alive featuring tropical fruit flavour with vitamin B complex and minerals like zinc and Care with orange flavour featuring vitamin C, A, E and magnesium.
True Vitamin Water comes in 480ml and is sold at True Coffee and 7-Eleven branches.
True Lifestyle Retail has previously launched True Coffee in RTD format and has sold over 3 million cans in the past 6 months. True does have the advantage of channel as CP runs the nation’s largest convenience store chain.