Aice has localised its mochi with the launch of Mochi Klepon for the Indonesia market. Klepon is a snack of sweet rice cake balls filled with molten palm sugar and coated in grated coconut. The new innovation is interesting as it demonstrates how brands can also incorporate local flavours into mochi instead of using the usual Japanese flavours.
Mochi Klepon is said to be the first mochi in Indonesia to feature the klepon flavour. This is in line with Aice’s strategy of bringing new innovation to the Indonesian ice cream category.