KUALA LUMPUR, 15 MARCH 2022 – Today, McDonald’s Malaysia made its mark in the heart of Kuala Lumpur by illustrating its world-famous French Fries onto the Bukit Bintang crosswalk, creating an iconic “insta-worthy” landmark in the city. The installation aims to ignite excitement amongst Malaysians and become a must-see destination for visitors, both local and international.
Located directly in front of McDonald’s Bukit Bintang, the McDonald’s Fries Crosswalk leads visitors straight into the first McDonald’s restaurant that opened its doors in Malaysia 40 years ago, back in 1982.
The McDonald’s Fries Crosswalk was officially unveiled today by YB Dato’ Seri Dr. Shahidan Bin Kassim, Minister of Federal Territories, as well as YBhg. Dato’ Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia, at McDonald’s Bukit Bintang.
“We hope that by transforming the Bukit Bintang crosswalk into the McDonald’s Fries Crosswalk, we can help solidify Kuala Lumpur as a must-visit tourist attraction for travelers and Malaysians alike. Through this initiative, we are pleased to do our part in supporting the government’s plan to make Kuala Lumpur a prosperous city by 2030,” said YBhg. Dato’ Azmir Jaafar, Managing Director and Local Operating Partner of McDonald’s Malaysia.
The McDonald’s Fries Crosswalk is in line with the initiatives by Ministry of Federal Territories in encouraging sustainable development of the city, which involves physical, social, economic, and environmental aspects, making Kuala Lumpur a more prosperous city by 2030.
“We have grown alongside Malaysians for the past 40 years, contributing to the socio-economic development of Kuala Lumpur and Malaysia at large. We provide not only feel-good moments, but also organising community programmes in collaboration with Ronald McDonald’s House Charities (RMHC) as a way of giving back to the communities where we operate in,” added Azmir.
“We are grateful and proud of McDonald’s Malaysia’s initiative by coming forward and partnering with the Ministry of Federal Territories and Kuala Lumpur City Hall (DBKL), to creatively add value to the Bukit Bintang crosswalk into an iconic symbol in the city – The McDonald’s Fries Crosswalk,” said YB Dato’ Seri Dr. Shahidan Bin Kassim, Minister of Federal Territories.
“Additionally, the Ministry and City Hall believe that it will also spur the economic development of Kuala Lumpur. This initiative by McDonald’s is also part of the physical development plan in government’s vision to make Kuala Lumpur a prosperous city by 2030,” added Shahidan.
McDonald’s remains committed in contributing to the nation’s economic recovery, as it announced its five-year business expansion plans earlier this month. As part of its Vision 2026, McDonald’s Malaysia will be investing RM1.35 billion over the next five years to open 205 new restaurants, as well as offering more than 50,000 career opportunities for Malaysians by the year 2026.
In April 1982, McDonald’s opened its first restaurant in Malaysia at Jalan Bukit Bintang, Kuala Lumpur, and has been expending throughout the country ever since. With 40 years of presence in Malaysia, McDonald’s now serves over 13.5 million customers a month at more than 300 restaurants nationwide. McDonald’s employs more than 15,000 Malaysians in restaurants across the nation, providing career, training, and development opportunities.
To find out more about McDonald’s Malaysia, please visit the official website at https://www.mcdonalds.com.my/