22 Feb 2022 – Charoen Pokphand Foods Public Company Limited (CP Foods) and Boon Rawd Trading Company Limited, manufacturer of Singha beverages (Singha), has launched the first-ever collaboration to promote CP Chili Pork Bologna and Singha beverages, a perfect combination for party goers.
CP Foods Senior Vice President Anarkawee Chooratn, said that, according to consumer behavior survey, the young generation sees CP Chili pork Bologna as a favorite side dish for party and drinking activities. Therefore, the company has teamed up with Singha to meet such a growing demand and making “CP Chili Bologna as the No.1 choice for the party”.
She added that this is the first collaboration between CP Foods and Singha. Both products are now available sold in leading stores nationwide such as 7-Eleven, Lotus department stores, Makro department stores, etc.
“During April, CP Foods will launch an exclusive event in Metaverse with the newest CP Chili Pork Bologna ambassador, ‘Mew-Suppasit Jongcheveevat, a famous Thai actor, and singer-songwriter. There will be special prizes and many surprises for his fans.” said Ms. Anarkawee.
Pantip Leetacheewa, new product development manager, added that CP Chili Pork Bologna is among best companion foods to Singha’s beverages. The company believes that this joint campaign will receive a good response from a wide range of consumers as well as helping to expand the customer base and increase sales of both Singha beverages and CP Foods.
CP Foods is committed to producing high-quality sausage products from fresh, clean, and safe ingredients and world-class standard food production that can be traced back from upstream to downstream. This is to meet the needs of consumers of all ages.