CP Foods, the make of CP Bologna, is organising a Metaverse event for its processed meat product with the even to be held on 24 April 2022. Through the CP Bologna MewTaverse event, the company hopes to reach the younger generation of consumers. CP Chili Pork Bologna ambassador, Mew-Suppasit Jongcheveevat, a 31-year-old actor, is taking part in the event with only 2,000 special free passes to join a special party. The campaign offers the message that CP Spicy Bologna is best suited for your favourite drinks.
CP Foods has earlier introduced a similar event for its relaxation drink Hopster to encourage consumers to relax in the virtual world. The activation was held on the GTA 5 platform and managed to attract around 31,000 viewers on Twitch.
In South Korea, Lotte Food organised a Metaverse event on the ROBLOX platform to promote its sausauges as the choice for camping or glamping, which has become a popular pastime for millennials and Gen Z in South Korea. The Lotte Food example shows how the food company is using Metaverse to reach out to young consumers.