Dutch Lady Malaysia has introduced two flavoured milk products in can format in Malaysia. The new Dutch Lady Signature Chocolate and Signature Chocolate Hazelnut represents a new approach by the dairy company to use the can format to target on-the-go consumption.
Right now, carton is the dominant packaging of Dutch Lady’s liquid RTD dairy products. The choice of can enables the dairy company to capture consumption among older consumers. Moreover, can as a packaging material is also easier to collect and recycle, thus helping Dutch Lady to meet its sustainability goals.