Indomilk has launched new flavoured milk range inspired by K-food to bring consumers on a culinary trip to South Korea without ever having to leave the country. The range includes Seoul Banana, Busan Vanilla, Jeju Choco Late and Korean Strawberry.
Korean flavours and K-pop have gained popularity in Indonesia. It is no surprise to see another Indonesian company riding the Korean food trend to appeal to young Indonesians.
