In Thailand, Major Cineplex has expanded the distribution of its flagship popcorn brand Popstar into 7-Eleven. Popstar, a packaged popcorn brand, has entered various online and offline channels including foodpanda, Grab, Line Man, ShopeeFood, Robinhood, AirAsia Food, Shopee, Lazada, Big C, Gourmet Market, Lotus’s, Villa Market, Central Food Hall, Foodland, Tops and Home Fresh Mart.
Popstar is a successful example of how a cinema operator managed to pivot its business to packaged snacks.
Partnering with CP All Public Company Limited ensures Popstar has a nationwide presence in 7-Eleven, Thailand’s largest convenience store chain.
