Indomilk has launched new sterilised milk (susu steril) products in Indonesia. Sterilised milk is dominated by Nestle’s Bear Brand, a household name that became highly sought after during the COVID-19 pandemic. Some Indonesian consumers believed Bear Brand sterilised milk could boost a person’s production of antibodies to prevent a Covid-19 infection. However, this is an unproven claim.
Indomilk Sterilised Milk (189ml) is sold in a robust can format and comes in two flavours honey and plain. The 100% fresh milk comes from Holstein cows and is certified as a healthier choice.