KUALA LUMPUR, 29 August 2022 – Castrol, one of the country’s leading automotive lubricant companies, recently commemorated an exciting phase in the brand’s history in Malaysia, through an enjoyable street festival attended by the general public.
Castrol launched yet another innovative product – Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 engine oil during the Castrol street festival held on 26th and 27th August 2022 at Sentul. The event also witnessed the launch of an exclusive WhatsApp contest to commemorate the historical Castrol-Premier League partnership with a grand prize of a 5D4N trip to the UK to watch PL match live.
The innovative Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 engine oil is designed to provide powerful performance, smoother rides and ultimately memorable journeys. With a comprehensive 5-in-1 formula, the Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 provides maximum performance for every ride, promoting efficient durability with stable temperature and cooler oil gallery. The fully-synthetic oil focuses on exceptional performance across 5 key areas:
- excellent acceleration
- excellent protection
- smooth riding
- cooler engine
- enduring performance
Join the contest:
With three simple steps, you may stand a chance to win amazing prizes.
- Purchase any Castrol POWER1/POWER1 ULTIMATE/POWER1 ULTIMATE SUPERBIKE range of products from participating Castrol Bike Point workshops
- Via the WhatsApp – answer a simple question
- Submit proof of purchase and required identification details
From September to December 2022, there will be 88 monthly winners. All submitted entries will be qualify for the grand prize draw, scheduled to take place at the end of the campaign.
Monthly prizes include Oppo RENO 6 smartphones, Casio G-Shock watches, exclusive Castrol-PL merchandises and more. Grand prizes include – a trip to the UK to watch a live PL match, a Yamaha R15M motorcycle and an iPhone 13 Pro Max
“This was an exciting event for Castrol Malaysia, as we commemorated two key milestones for the year. With the Castrol POWER1 ULTIMATE SUPERBIKE 10W-50 launch and the commencement of the Castrol-PL partnership, Castrol is confident to continue creating history and to build on its presence in the advanced superbike oil engineering sector. We’re happy to have met our consumers who have been with us all along and the event also served as an opportunity for us to show our gratitude to them,” said Keow Mei-Shan, Marketing Director of Castrol Malaysia & Singapore.
The two-day event at the heart of Sentul had various activations and engaging activities for its consumers and general public. Among these were game booths, exciting prizes, superbike convoys, free ice creams and coffee, and special challenges.
The booths and games simulated the PL environment in conjunction with Castrol’s partnership with PL for the year. The games included soccer match table/foosball, carrom football board and ultimate free kick. Consumers who purchased Castrol products at the event were entitled to participate in the games. On the second day, the Castrol POWER1 ULTIMATE SUPERBIKE preview was graced by a convoy of superbikes.