Indonesia’s Mayora Indah has launched its flagship RTD tea Teh Pucuk Harum in the Philippines. Available in 7-Eleven stores in the Philippines selling at PHP 21 per bottle. The RTD tea contains antioxidants from Jasmine tea leaves.
Mayora Indah is behind popular brands like Kopiko and Roma. Does Mayora Indah have the ability to turn Teh Pucuk Harum into a leader in the RTD tea category in the Philippines? We feel the strong jasmine taste might now work in the Philippines.
