Home Drinks Alcoholic Drinks ThaiBev launches Thailand’s first unpasteurised beer Chang Unpasteurised

ThaiBev launches Thailand’s first unpasteurised beer Chang Unpasteurised

Image from https://www.chiangmaicitylife.com/

Thai Beverage (ThaiBev) has launched Thailand’s first unpasteurised beer as a premium beer to bring excitement to the market during the upcoming peak sales season for beer. Chang Unpasteurised offers a new fresh experience and is only available in Chiang Mai and Chiang Rai.

Chang Unpasteurised comes with 3 outstanding features:

  • Brewing that bypasses heat treatment after the bottling process to ensure that consumers can sense and experience the unique aroma and freshness of its origins
  • Brews the beer using an innovative nitrogenation process that ensures long-lasting, thick and creamy beer foam
  • Cold chain logistics solution used to transport beer stored at less than 4 degrees Celsius, delivered directly from Kamphaeng Phet brewery to restaurants and hotels in Chiang Mai and Chiang Rai within 4-6 hours to maintain its original freshness and unique body and taste for consumers

Unpasteurised is an approach to premiumisation and a way to demonstrate freshness. ThaiBev is focusing on the HoReCa channel at the moment due to the need to ensure freshness.


Please enter your comment!
Please enter your name here