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The Pizza Company launches New York Style Pizza Thin & Soft, to open small-box stores

Minor Food Group Plc, the operator of The Pizza Company brand, has launched New York Style Pizza with soft and thin crust. It comes in 3 new toppings Cheese & Sausages, Grilled Hawaiian and Seafood Sour Cream. The pizza has two sizes 18 inches and 12 inches.

The Pizza Company aims to open 30-50 new branches in 2023 with an investment of THB 150 million, according to a report by Bangkok Post. New branches would be opened under the concept of a “small box” outlet, covering 60-80 square metres. The first “small box” store will open in January 2023 in community malls or commercial buildings with a focus on second-tier districts.

The pizza chain aims to open 100 small-box stores over the coming five years within retail complexes, petrol stations and community and office buildings.

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