- The world’s favorite cookie OREO has teamed up with the world’s number one K-Pop sensation BLACKPINK to bring bespoke products, collectibles, and events to fans
- Both OREO and BLACKPINK fans will enjoy pink and black limited-edition cookies bundled with exclusive BLACKPINK memorabilia
MALAYSIA, 25 Jan 2023 – OREO, the world’s favourite cookie, launches the OREO x BLACKPINK collaboration across Malaysia today. Fans of both the cookie and these K-Pop royals will be able to head to leading retailers across the country to find these limited edition cookies on shelves.
This epic collaboration between the two brands is encapsulated by the stylishly designed icon of OREO cookie donning the symbolic crown of BLACKPINK. The crown is a hallmark of BLACKPINK’s first full studio album — “THE ALBUM”.
In this collaboration, all OREO cookies in the regular flavours of OREO Vanilla and more will don the chic limited edition packaging, delighting fans with its full variety of flavours. Moreover, BLACKPINK fans (BLINKs) will also enjoy two iconic BLACKPINK-inspired flavours born out of this collaboration — “Black” version featuring Oreo cookie with pink strawberry cream filling and “Pink” version featuring a Pink Oreo Cookie with dark chocolate cream filling.
Fans of OREO and BLACKPINK can anticipate limited edition BLACKPINK memorabilias to be a forever keepsake of this collaboration. These include the following:
Regular OREO Packs – Endorsed by BLACKPINK members
Fans can collect the products featuring all four members’ autographs, presented at random on the front of each limited edition pink OREO x BLACKPINK packaging. While stocks last.
OREO Multipacks of 9s – Containing a surprise BLACKPINK collectible card
All flavours of OREO Multipacks will feature a total of 10 different picture cards of each BLACKPINK member JISOO, JENNIE, ROSÉ, and LISA, and two group photos of the members to be collected, one card will be included in each pack.
Get personalized video message from BLACKPINK with a purchase of any special edition packs
Consumers can scan the QR code on regular OREO packs or visit website www.OREOBLACKPINK.com, sign up for an account and scan the barcode of special edition packs to receive a free mobile wallpaper downloads and personalized video message from BLACKPINK. There are eight videos to be collected, two from each BLACKPINK member. Limited to one video per product barcode per day.
Promotions for OREO x BLACKPINK, include a nationwide contest in stores where OREO is available. Simply purchase RM15 worth of any OREO products, scan a QR code in-store or send your details to 017-3341211 on Whatsapp and be in the running to win a luxury trip to KOREA! Other prizes include official BLACKPINK merchandise as well as signed copies of the Born Pink album. The contest will run from 1st Feb until 30th Apr 2023.
Every OREO and BLACKPINK fan can participate in a friendly hunt to collect all 10 photocards or be amongst the first to get their personalized video from BLACKPINK. Aside from this, there will be an on-ground engagement activity within the Klang Valley with details to be announced in the upcoming weeks throughout the campaign period!