Frisian Flag Indonesia has introduced chocolate flavoured cereal drink (Susu Sereal Rasa Cokelat) in carton packaging to deliver extra convenience to consumers. The dairy company has previously launched a similar product but in a powdered format in sachet where the content needs to be mixed with water. Frisian Flag Susu Sereal Rasa Cokelat is certified as a Healthier Choice.
Similar to the sachet version, the RTD Frisian Flag Susu Sereal Rasa Cokelat is aimed at conquering the morning occasion with a healthy option that offers satiety benefit. The cereals are made from oats, riceberry and brown rice. The dairy drink is a source of calcium, iodine, protein, phosphorus, zinc, vitamin D, A and B complex.
Brands can start of with sachet before moving into carton or even into other packaging format depending on the occasions they want to target.
In another development, Frisian Flag has launched its shop on TikTok: frisianflagid to offer extra value to digitally-connected consumers who spend more of their time on social media.