Ramoe, a non-alcoholic drink from Indonesia, is slowly making waves in the country. The drink by Rasa Group is now available at Dunkin. Securing a spot at Dunkin is an interesting feat and it demonstrates foodservice chains are open to newer and more sophisticated fizzy drinks. Ramoe is also available at Aeon Mall and Food Hall.
Ramoe, which has a strong Indonesian-ness in its choice of name, strikes a chord with Gen Z and Millennials who are proud of their heritage and culture. They are also looking for something more sophisticated in their fizzy drinks.