Home Food Instant Noodle CarJEN voted as #4 best intant noodle, recognition will potentially improve brand...

CarJEN voted as #4 best intant noodle, recognition will potentially improve brand accessibililty

CarJEN Nyonya Curry Laksa has been rated as the fourth best instant noodles of all time in 2015 by The Ramen Rater (Hans Lienesch). CarJEN joins three MyKuali noodles and one Mamee noodle – MyKuali Penang Red Tom Yum Goong Noodle (#1), MyKuali Penang White Curry Noodle (New Improved Taste (#2), Mamee Chef Gold Recipe Mi Kari Seribu Rasa (#6) and MyKuali Penang Hokkien Prawn Noodle (New Improved Taste) (#7) to make it a successful year for Malaysian instant noodles, taking 5/10 in the top 10 list.

The recognition for CarJEN is a shot in the arm for a brand, which is still not widely known in the country. CarJEN Nyonya Curry Laksa is still not available in the mainstream retailers even though it can be found thousand of miles away in Taipei. But closer to home, the author has not seen this product in Kuala Lumpur/Selangor. According to the CarJEN facebook site, it appears CarJEN Nyonya Curry Laksa is now available in Johor and Pahang. The company is currently doing a national roadshow.

For CarJEN, now is a good time to negotiate with key retailers. For retailers, CarJEN Nyonya Curry Laksa can be a product you can consider putting on shelves.

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