Home Food Instant Noodle MyKuali using World’s Best Instant Noodle credential to promote itself in Taiwan

MyKuali using World’s Best Instant Noodle credential to promote itself in Taiwan

World's best instant noodle. Photo taken at RT-Mart, Taipei

It has been a while since I have posted anything as I was too busy with travels including a trip to Taipei. We do know MyKuali is making waves in Hong Kong, Taiwan, Macau, the US and even Papua New Guinea. According to the company, 40% of the monthly production of 250,000 cartons are shipped overseas. For MyKuali Penang White Curry Noodle, 30,000 cartons are sold locally and 15,000 cartons sold overseas with each carton containing 48 packets of noodles.

Store checks in Taipei have revealed the high-end City’Super and Jasons Marketplace as well as the hypermarket chain RT-Mart have stocked not only MyKuali range but also other white curry noodles from Malaysia.

Below is the price list:

Store check Taipei in March 2015.

What is interesting from the store check is Carjen, which cannot be found in Malaysia, is available in Taiwan, which shows Carjen is probably aimed at the overseas market. I have blogged about Carjen in one of my earlier postings.

Both MyKuali Tom Yum Goong and Penang Hokkien Prawn Noodles are new to Jasons Marketplace, a high-end grocery owned by Hong Kong-based Dairy Farm International.

MyKuali does have a clear advantage over the rest of the Malaysian cohorts in Taiwan, thanks to Ramen Rater, which rated MyKuali Penang White Curry Noodle as the top instant noodle in the world for 2014.

MyKuali, Malaysia’s first Penang White Curry Noodle, at Jasons Marketplace
MyKuali Penang White Curry Noodle – a little known homegrown brand that is now an award-winning product – is selling at 30,000 cartons nationwide and 15,000 cartons overseas each month. Each carton has 48 packets of noodles. – See more at: http://www.themalaysianinsider.com/food/article/famous-penang-brand-mykuali-to-serve-bihun-in-bowls#sthash.dvvqK5QX.dpuf

My prediction is Mamee Chef Gold Recipe, rated “5.0 out of 5.0 stars” by Ramen Rater, will likely to become the next Malaysian instant noodle to be made available in Taiwan.Will curry noodle make it big in China. Perhaps it can be successful in southern China, which shares a similar diet as Hong Kong but for the rest of China, I doubt so because Chinese have not acquired a taste for curry. They prefer spicy, not curry.

With a new plant opened earlier this year in Penang, the company now produces 250,000 cartons a month, with 40% of it being shipped overseas. – See more at: http://www.themalaysianinsider.com/food/article/famous-penang-brand-mykuali-to-serve-bihun-in-bowls#sthash.dvvqK5QX.dpuf


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