Buavita has launched its latest Korean white peach juice drink in Indonesia to deliver beauty benefit targeting female consumers. White peach is commonly associated with beauty. The juice drink, which also has apple and guava juice, contains 1,000mg collagen and vitamin A to maintain skin health. Buavita White Peach has vitamin C that meets 100% of RDI.
Following the launch of Buavita Korean White Peach, Unilever, the owner of Buavita, Vaseline and Pond’s, is taking the opportunity to do cross-category promotion that involves its two skin care brands Pond’s and Vaseline.