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TCP Group Joins THAIFEX – ANUGA ASIA 2023 Highlighting its Ambition to be a Leader in Asia’s F&B Sector

10 May 2023 – TCP Group today announced that it will take part in THAIFEX – ANUGA ASIA 2023, Asia’s largest food & beverage trade show. The company will highlight its comprehensive range of products backed by a complete manufacturing and distribution network. THAIFEX – ANUGA ASIA 2023, which expects more than 60,000 visitors, is the perfect opportunity for TCP Group to accelerate its international growth through business partnerships, energizing the F&B sector to become a leader in Asia.

“While we are known globally for Red Bull, this is a great opportunity to showcase our entire ‘House of Great Brands’. We are featuring more than 10 brands, including Kratingdaeng (Red Bull), Ready, Som Plus, Sponsor, Hi! x DHC, Mansome, Puriku, Sunsnack, Hopster and Warrior, tailored to the needs and preferences of Asian consumers. Potential business partners, both Thai and international, will discover our diverse product portfolio, manufacturing, and distribution and logistics services. Only TCP Group has a complete ecosystem that serves as a hub which is integrated with business partners to ensure their success,” said Mr. Saravoot Yoovidhya, Chief Executive Officer of TCP Group.

At THAIFEX – ANUGA ASIA 2023, TCP Group will highlight its many strengths that appeal to potential business partners:

A complete portfolio of innovative products

TCP Group’s product portfolio includes energy, functional, and electrolyte drinks. The company will demonstrate how it innovates to meet consumer needs, in addition to launching new products such as FarmZaa and Planett.

  • FarmZaa is a new brand that supports community products and Thai farmers to grow sustainably. The pilot product is “Mapeed”, based on a plant that grows in Thailand’s Chanthaburi province. It is an invigorating soda beverage with a scent of honey, 200% Vitamin C, and no added sugar.
  • Planett is Thailand’s first floral soda drink. With 0% sugar and no calories, it offers a uniquely refreshing taste thanks to its perfect combination of fruits and flowers. Planett was selected as one of the 50 breakthrough products at the Taste Innovation Show and will be presented at THAIFEX – ANUGA ASIA 2023.

Unmatched production facilities

TCP Group currently operates seven factories, with three in Thailand (including a manufacturing plant, a glass bottle factory, and an aluminum can factory), and four manufacturing plants overseas, in China (two locations), Vietnam, and Indonesia. The company also has OEM capabilities and shares its expertise to support business partners who want to enter the food and beverage market.

Integrated marketing and distribution services in Thailand

TCP Group offers end-to-end services ranging from market consulting and promotions to national warehousing and distribution through its subsidiary, Durbell covering 170,000 stores including retail, wholesale, convenience, and modern trade stores across the country, with more than 800 transport vehicles and roughly 500 sales teams. TCP Group also provides vending machines and market activation services making the company the perfect match for business partners looking to enter the Thai market. Furthermore, TCP Group deeply understands Thai consumers and provides unrivaled reach through omnichannel distribution including the 24-hour TCP Online Shop (shop.tcp.com), a TikTok shopLINE Shopping, and through Lazada and Shopee.

“TCP Group firmly believes that our production capabilities can meet any market demand. We understand consumer needs, which means we create products they love, as well as marketing responsibly. We offer every business partner the right combination of products and services. For all these reasons, TCP Group is confident our booth will be a highlight at THAIFEX – ANUGA ASIA 2023 and lead to relationships with trade visitors from all over the world,” concluded Mr. Saravoot.

Explore endless possibilities with TCP Group at THAIFEX – ANUGA ASIA 2023, from 23 to 27 May, 2023, at Booth 2-HH01, Hall 2, Challenger Hall, Impact Muang Thong Thani. Now is the ideal time to synergize with TCP Group for sustainable growth in the beverage business.


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