ITP Foods Sdn Bhd has showcased its latest Thai Lime Sauce at the Malaysian International Food & Beverage (MIFB) trade show held recently in Kuala Lumpur on 12-14 July 2023. Unlike the imported Thai lime sauce, the new Thai Lime Sauce (380g) is designed to satisfy the local palate. The new Thai Lime Sauce comes in a squeezable bottle for ease of use
ITP Foods carved a name for itself in the local condiment market by launching popular sauces in the squeezable tube format. In Thailand, brands use the squeezable tube to target young consumers who are willing to pay more for convenience. Right now, the company has chili sauce, tomato sauce, original nachos cheese sauce and BBQ sauce with nachos cheese sauce and BBQ sauce being the more popular ones.
The company, which is based in Penang, has quite a number of products in the pipeline. Apart from sauces, it has the Taste of Penang cooking pastes and Flavours of Southeast Asia cooking pastes such as Nasi Lemak Paste (Malaysia), Thai Steam Paste and Red Tom Yam Paste (Thailand), Soto Ayam Paste (Indonesia), Adobo Paste (Philippines) and Chili Crab Paste (Singapore).
In addition to its own branded products, ITP Foods is also open to OEM and ODM opportunities to help its clients to produce halal-certified sauces.