PT Khong Guan Biscuit Factory Indonesia has launched Semprong Wijen, a new variantion of Semprong that comes in a stick format and incorporates sesame seeds. Semprong is a traditional wafer snack made by clasping egg batter using an iron mold (waffle iron) which is heated up on a charcoal stove. Kuih Semprong is also known as Kuih Kapit or Kuih Sepit in some regions.
This new offering pays homage to traditional Indonesian snacks and is aimed at consumers aged 17 to 45. The inclusion of sesame seeds enhances the snack’s nutritional profile, aligning with the prevailing healthy snacking trend among young consumers.