KUALA LUMPUR, 03 AUGUST 2023 – Mad Hat Asia caps off 2023’s award season with a record-breaking 14 awards in Singapore and Malaysia across PR Awards Asia, MARKies, Hashtag Asia Awards, and Agency of the Year in Singapore; as well as the MARKies and Agency of the Year ceremonies in Malaysia. Cementing their position amongst Southeast Asia’s top creative communications agencies, the awards are testament to Mad Hat Asia’s unwavering dedication to authentic communications driven by a passionate team and a thirst for creative innovation.
“We are truly humbled to be considered amongst many admirable industry players across the region. These industry awards are welcomed validations of the exceptional power of creativity and collaboration. The continuous support and trust from our valued clients and industry partners are instrumental to the successful fruition of the work we are so very proud of. We dedicate these accolades to every Hatter, client, content creator, media, and industry comrade.” expressed Rengeeta Rendava, Founder and Managing Director of Mad Hat Asia.
BRINGING IT HOME
Mad Hat Asia began hot out of the gate with three Bronzes at the Regional PR Awards Asia, winning for Best PR Campaign in the FMCG Category with their work with Tyson, as well as Best PR Campaign, and Best Use of Content for the Levi’s 501® Day campaign.
At the Singapore MARKies, Mad Hat Asia’s unique creativity shone through with a Silver award in the Most Creative – World Cup Related Campaign category for Tyson.
Mad Hat Asia earned their first Hashtag Asia Award clinching the coveted Gold position for Best Social Influencer Agency, crystallising Mad Hat Asia’s prowess in harnessing the power of social media influencers and content creators to create impactful campaigns that resonate with engaged audiences.
Wrapping up the Singapore leg was Mad Hat Asia’s outstanding performance at the Agency of the Year Award (AOTY) ceremony, picking up five different awards. The creative communications agency was awarded three Silver accolades for Independent Agency of the Year, Influencer Agency of the Year, and Agency Team of the Year. Mad Hat Asia also took home the Bronze for Public Relations Agency of the Year and the Local Hero Award for the Independent Agency of the Year category.
Closing off the award season at the Agency of the Year Award (AOTY) and MARKies ceremonies in Malaysia, Mad Hat Asia took home two Golds for Most Creative Launch for Tyson, and the Independent Agency of the Year award. The agency also took home Bronze for the Best Agency Culture, Agency Team of the Year, and Influencer Agency of the Year categories.
THE AWARD-WINNING CAMPAIGNS
Tyson launched in Malaysia and Singapore in September 2022, and to drive awareness and trial of their fully cooked frozen chicken products, Mad Hat Asia executed a full #TysonKakiCrunch campaign, featuring a 4-day launch event in Malaysia, as well as influencer engagements, and creative drops across both markets.
Levi’s 501® Day was a Southeast Asia-wide activation in celebration of the day Levi’s received its official patent for the 501® jeans.To capture Southeast Asia’s diverse voice, a single pair of Original 501® jeans travelled to Singapore, Malaysia, Indonesia, Philippines, and Thailand as part of the Travelling 501®. Visionaries in each market put their own unique spin on the jeans, and at every stop, there was an exhilarating event, influencer engagements, as well as public relations.
LOOKING TOWARDS THE FUTURE
While this year’s award season may be done and dusted, Mad Hat Asia is by no means slowing down. The team continues building on the momentum of regional growth, experimenting with emerging communication trends and developing depth of expertise across consumer facing lifestyle segments, all driven by the mission to ignite authentic brand-loving communities across Southeast Asia.