‘SAFE STEPS Kids Climate Change’ provides simple and easy to understand concept of climate change via Cartoon Network’s beloved characters
Kuala Lumpur, 2 October 2023 – Prudence Foundation, the community investment arm of Prudential plc, has launched SAFE STEPS Kids Climate Change, the latest thematic series of the SAFE STEPS Kids programme. Using well-loved cartoon characters such as We Bare Bears and Gumball, the new series aims to teach children about climate change and simple actions they can take to make the planet healthier and safer. The programme was developed in collaboration with the International Federation of Red Cross and Red Crescent Societies (IFRC) and Warner Bros. Discovery’s Cartoon Network and will be rolled-out in Malaysia by the Malaysian Red Crescent (MRC).
The series was officially launched in Kuala Lumpur, Malaysia by Yang Berhormat (YB) Tuan Nik Nazmi bin Nik Ahmad, Minister of Natural Resources, Environment and Climate Change and Marc Fancy, Executive Director of Prudence Foundation.
Speaking at the launch event, YB Tuan Nik Nazmi said, “Climate change is an existential issue for both present and future generations. The energy and passion of the young will be crucial in helping the world address its impact. We are pleased to introduce this collaborative effort, which will educate and empower our youth to address and respond to this global challenge by incorporating simple yet impactful actions into their daily lives.”
Prudence Foundation’s mission is to create a better future for vulnerable communities across Prudential’s markets in Asia and Africa by making them safer and more resilient to life’s risks. Climate adaptation is a key focus area for the Foundation where programmes are developed to protect families, communities and economies from the impacts of climate change.
Marc Fancy shared, “Climate change affects all levels of society, especially the vulnerable populations and children. We believe that teaching children about our climate and protecting our environment from a young age is very important to help them develop a sense of responsibility and understanding of the world around them, and how climate change will affect them throughout their lives.
“Cartoons are an effective medium for conveying empathy and understanding. While they are entertaining to watch, they also play a crucial role in shaping opinions, habits and influences for children. Through the SAFE STEPS Kids programme, we hope to be able to educate and empower the younger generation to become valuable contributors to combat climate change.”
SAFE STEPS Kids reaches more than 20 million households everyday via Cartoon Network in Asia. Launched in 2019, previous themes have covered natural disasters, road safety, first aid, and health.
For more information, please visit https://www.safestepskids.com/
About SAFE STEPS Kids
SAFE STEPS Kids is a multi-platform public-service programme created by Prudence Foundation, in partnership with International Federation of Red Cross and Red Crescent Societies (IFRC) and Cartoon Network.
The programme focuses on providing life-saving information to children via a series of entertaining videos and education materials featuring beloved Cartoon Network characters. SAFE STEPS Kids aims to save millions of lives by educating children from a young age, helping to create a future generation that is well-prepared and resilient to life-threatening situations.
For more information please visit: https://www.safestepskids.com/
About Prudence Foundation
Prudence Foundation is the community investment arm of Prudential plc in Asia and Africa. Its mission is to create a better future for communities by making them safer and more resilient to life’s risks. The Foundation runs regional programmes as well as local programmes in partnership with NGOs, governments and the private sector in order to maximise the impact of its efforts. Prudence Foundation leverages Prudential’s long term mindset and geographical scale to make communities safer, more secure and more resilient. The Foundation is a Hong Kong registered charitable entity.
For more information please visit: www.prudencefoundation.com
