Nestle Pure Life Reinforces Its Number One Position in Drinking Water Market in Southern Thailand, Holds Activity to Introduce New Landmark on Patong Beach to Welcome and Refresh Millions of Tourists
Friday 03 November 2023 – Nestle Pure Life Drinking Water, a product of the Water Business Unit of Nestle (Thai) Ltd., recently held an activity to introduce a new landmark under the concept “Nestle Pure Life Freshtival.” The activation drove brand visibility by transforming Phuket’s world-famous Patong Beach into a refreshing landmark complete with Nestle Pure Life beach chairs and umbrellas, the Nestle Pure Life Water Bar serving the brand’s quality drinking water, and popular water sports such as parasailing and banana boats.
The exciting new landmark reflected Nestle Pure Life’s brand identity of being lively and refreshing to increase engagement with consumers and over 18 million visitors who are expected to return to Phuket this year as tourism rebounds(1). It also reinforces Nestle Pure Life’s position as the number one best-selling drinking water in (Thailand’s southern region(2).
Brand presenter James Jirayu Tangsrisuk led activities that showcased the freshness of Nestle Pure Life to tourists and the Thai public at Patong Beach. The brand also collaborated with Super Cheap, a major trading partner, to offer an exclusive sunset cruise with James Jirayu to delight southern consumers.
According to Ms. Naritta Vipulyasekha, Business Executive Officer – Water Business Unit, Nestle (Thai) Ltd., “As a leading drinking water brand with a long-established operation in Thailand, Nestle Pure Life aims to reinforce our position as the quality drinking water that meets world-class standards. It is produced with Intelligent Micro Filter technology from Switzerland that uses filters as fine as 0.2 microns during the production process to ensure pure drinking water that is high quality, clean, safe, tasteless, and odorless while still delivering health benefits. Having received NSF certification from the United States and the Thai FDA Quality Award for six years in a row, everyone can trust the quality of Nestle Pure Life, which continually receives excellent consumer feedback.”
Nestle Pure Life has held its position as the number one drinking water brand in southern Thailand for three consecutive years. The Nestle Waters Factory in Surat Thani province serves as a hub for producing and distributing drinking water to southern consumers under the Nestle Pure Life brand. It is also one of the two Nestle Waters factories that produce drinking water in Thailand that are both certified to Alliance for Water Stewardship (AWS) international standards.
Ms. Naritta added, “Building on our success as the number one drinking water brand in Southern Thailand, this year we increased engagement with Thai consumers and welcomed tourists with the ‘Nestle Pure Life Freshtival’ campaign. Using a brand visibility strategy, we transformed Patong Beach in Phuket into a landmark of ‘refreshness’ with beautiful beach chairs and umbrellas. We invited everybody to refresh themselves with famous water sports activities such as parasailing and banana boat rides. We expect this campaign has reached more than 7,000,000 Thai consumers and tourists during the activation.”
In collaboration with Super Cheap, Phuket’s No. 1 retailer, Nestle Pure Life offered 30 lucky consumers the opportunity to go on a cruise with James Jirayu to watch the sunset. They enjoyed fun games and surprises while getting closer to James Jirayu and experiencing his exuberance throughout the trip. This activity was part of a marketing campaign for consumers who bought Nestle Pure Life drinking water. By dropping their receipts into the activity box at the main Super Cheap store location or at participating Super Cheap mini marts, they were eligible to enter a lucky draw to win a spot on the sunset cruise.
- Source: Bank of Thailand
- Source: Survey by Nielsen