Vietnam’s Masan Group has recently introduced EnerZ, a new energy drink that helps unleash your inner power. The new energy drink is powered by choline, vitamin B6 and caffeine.
This easy-to-drink energy drink has two flavours: melon and mango & passion fruit, offering consumers a tasty energy drink option with real added juice. Consumers not into energy drinks but want the functional energy benefit will find this a pleasant beverage.
The colourful packaging depicts an erupting volcano and features a brand name that highlights the word ‘Z,’ befitting the product’s target audience of focusing on Gen Zs.
Masan also understands the need to formulate the drink with a 70% sugar reduction to consider consumers’ desire to stay healthy. The sugar-reduced drink supports Gen Z’s active lifestyle without worrying about gaining weight. Do note that EnerZ is sweetened with Ace-K and sucralose.