Vietnam’s Masan has revamped its Wake Up 247 coffee-flavoured energy drink with a sharper and more relevant image to depict energy. The new design features the appearance of a robot’s eye that is fixating on its target.
As an energy drink that helps consumers overcome lethargy and conquer every journey, the new image of Wake Up 247 also illustrates the shifting consumer energy needs from physical energy to mental energy with a focus on cognition and having a sharp mind.
