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Pepsi Celebrates Triumph: Introducing PEPSI: INTO THE NEW ERA Spreading Zest with Pepsi Immersive Globe Across 4 Provinces Nationwide

Friday 22 March 2024 – Pepsi beverage by Suntory PepsiCo Beverage (Thailand) Company Limited, continues to refresh and drive continuous zestiness to celebrate its first global rebranding in 15 years with the PEPSI: INTO THE NEW ERA IMMERSIVE EXPERIENCE. This event invites Gen Z to dive into the ultimate adventure at the PEPSI Immersive Globe, a full-on digital art dome filled with vibrant lights, colors, and state-of-the-art sounds system for the first-time in Thailand, receiving overwhelming positive feedback throughout the 9-day event at CentralWorld. Brace yourselves as the excitement spreads to 4 major cities across the nation including Khon Kaen, Chiang Mai, Pattaya, and Hat Yai, all throughout the month of March 2024.

Pepsi’s latest innovation, full of zest, flair, contemporary charm, and playful spirit, has achieved remarkable success, captivating fans worldwide. The “Thirsty For More” concept has ignited a wave of excitement, bringing everyone into an exhilarating new era for Pepsi. It extends its reach across all digital platforms and orchestrates a comprehensive 360-degree marketing campaign, including:

  • Celebrate the brand’s refresh with ultra-realistic 3D digital art video, featuring a colossal of Pepsi drink placed atop the Plan B Tower to infuse a refreshing burst of zest, ready for the new era. This ignites a wave of excitement around the tower, making it the talk of the town. Alongside this captivating display, witness a showcase of diverse digital art styles from renowned global landmarks. The festivities commenced on D-Day; 1st March.
  • Continuously serve up the zest with the Siam Takeover event, dominating screens across Siam Square with an uninterrupted 4-hour VTR marathon of Pepsi.
  • Stepping into a New Era with a splash, introducing the K-pop sensation Baby Monster as the newest ambassadors for Pepsi in the Asia-Pacific region, sparking immense excitement and gathering overwhelmingly positive responses from Thai fans. From the debut of their TV commercial to the thrilling wrap of member’s picture on BTS Skytrain. With every moment filled with zest and charm, each members echo the concept of “Thirsty For More” in their unique style with #PEPSIXBABYMONSTER.
  • Taking success to new heights, the PEPSI: INTO THE NEW ERA IMMERSIVE EXPERIENCE at CentralWorld, serving up refreshing summer vibes and splashing new fun-filled experiences. With a staggering number of attendees joining the PEPSI Immersive Globe across all 4 zones. This has become a standout hotspot, capturing the trendiest photos among Gen Z. Ready to please the Gen Z with mini-concert from renowed artists like Nene Pornnappan, Nunew Chawarin, and Trinity band joined forces to unleash a wave of zest, fun, and close-to-heart enjoyment through music and activities that had participants cheering amid breathtaking 360-degree panoramas view.
  • Moreover, spreading joy in every moment with PEPSI Immersive Globe, a stunning digital art installation, manifest with light, color, and sound as it visits 4 major cities nationwide: Central Plaza Khon Kaen in Khon Kaen province from 8th to 10th March, Central Festival Chiang Mai in Chiang Mai province from 15th to 17th March, Central Festival Pattaya Beach in Chonburi province from 22nd to 24th March, and Central Festival Hat Yai in Songkhla province from 29th to 31st March.

Don’t forget to invite your pals to dive into an exhilarating new realm with Pepsi’s thrilling event from Pepsi and Pepsi no sugar, ready to represent “Thirsty For More” concept in a captivating manner across four more provinces throughout March. Follow the vibrant scenes at the PEPSI: INTO THE NEW ERA IMMERSIVE EXPERIENCE event and stay tuned for more details on Facebook: PepsiThai, LINE Official Account: @Pepsi, Twitter: Pepsi-Cola, and YouTube: Pepsi Thailand.


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