The Dutch Lady milk brand, under FrieslandCampina Vietnam has unveiled its new mission and products, centered around the theme of ‘Helping children grow stronger every day,’ representing a key shift in its 30-year commitment to Vietnamese families.
Dutch Lady’s new and improved milk products are formulated to meet the specific nutritional needs of Vietnamese children, providing essential micronutrients like protein, calcium, vitamin D for physical development and vitamin C for immunity. These children and parent-friendly products feature appealing packaging and delicious flavours. Dutch Lady is among the first to add vitamin C to fresh milk.
The SEANUTS II survey in Vietnam reveals significant micronutrient deficiencies in children (6 months to 12 years): low serum vitamin D (30.4%) and zinc (60.8%), and inadequate daily intakes of calcium (81%), vitamin D (95%), C (69%), A (68%), and B12 (37%). Such dietary inadequacy can severely impact children’s physical, intellectual and cognitive development.
Key takeaways: improved nutritional profile
