Held in conjunction with DBKL’s Car-Free Morning, the 5 km run marked a milestone moment in Astro Shaw and Etika’s cultural branding campaign fusing fitness, fandom, and film in one action-packed morning ahead of the 29 May cinematic release.
18 May 2025, Kuala Lumpur – To further fuel excitement ahead of the upcoming
live-action release of Keluang Man, premiering in cinemas nationwide on 29 May, Astro
Shaw has delivered an immersive film experience through the ‘Keluang Man WONDA Fun
Run’—Malaysia’s very first original superhero-themed run.
This landmark event marked the inaugural collaboration between Keluang Man, Wonda Coffee, and Dewan Bandaraya Kuala Lumpur (DBKL), held in conjunction with the Car Free Morning programme.
Staged for the first time in Kuala Lumpur, the 5 km run flagged off from Menara DBKL and
attracted over 7000 participants across all age groups. The event kicked off at 6:45 am with a warm-up session before the official flag-off at 7:00 am, officiated by Keluang Man,
BeBe and the Mayor of Kuala Lumpur, YBhg. Dato’ Seri TPr (Dr.) Maimunah binti Mohd Sharif. The event was also graced by key figures, including Executive Producer of Keluang
Man and Head of Astro Shaw Raja Jastina Raja Arshad, Chief Executive Officer of Etika
Holdings, Mr Santharuban Thurai Sundaram, and Head of Distribution at GSC, Pan Vui
Shang.
Executive Producer of Keluang Man & Head of Astro Shaw; Amy Gan, Vice President of Marketing, Etika; Pan Vui
Shang, Head of Distribution at GSC; Santharuban Thurai Sundaram, CEO of Etika Group of Companies for
Malaysia, Singapore, Brunei & Exports (Halal); Mr Nas Muammar Zar; Anwaar Beg Moghal.
What made the event truly unique was the vibrant turnout of participants dressed in their
creative interpretations of the iconic Keluang Man character. Adding to the excitement,
the fun run featured appearances by the film’s cast, including Nas Muammar Zar, Datuk
Rosyam Nor, Shweta Sekhon, Anwaar Beg Moghal, Sham Sunder, and Razzuan Rosli, as
well as the film’s theme song vocalist Krisya and local rock band S.O.G., along with other
celebrity guests.
Raja Jastina Raja Arshad, Executive Producer of Keluang Man and Head of Astro Shaw,
shared, “We’re deeply grateful for the overwhelming support from Keluang Man fans,
event participants, and our partners Wonda Coffee and DBKL for making today’s Keluang Man WONDA Fun Run a success. This isn’t just a celebration of the film’s upcoming
release—it’s about bringing the Keluang Man universe closer to the people. Keluang Man
embodies courage, strength, and agility, and we hope these values inspire Malaysians to
stay active and believe that everyone has a superhero within them.”
Amy Gan, Vice President of Marketing at Etika shared, “At Etika, we believe in celebrating
stories that bring Malaysians together, and Keluang Man is one of those rare icons that bridges generations. Through our collaboration with Astro Shaw and DBKL, the Keluang Man x WONDA Fun Run allowed us to connect with the community in a meaningful, energetic, and uniquely local way. It’s not just about coffee or running, it’s about showing
up, dressing up, and standing proud for something homegrown. We’re honoured to be
part of this celebration of strength, courage, and national creativity.”
The Keluang Man x WONDA Fun Run also served as the latest milestone in Wonda
Coffee’s nationwide campaign to celebrate local heroes and energise cultural pride
through immersive storytelling. Following the successful launch of the limited-edition
Wonda Keluang Man can series, exclusive Keluang Man merchandise promotions, and the
collaborative Wonda-ful Keluang Man Burger with myBurgerLab, the Fun Run brought the
campaign full circle, turning brand love into real-world action. To date, over 2 million cans
of Kopi Kluang have been sold, further testament to the campaign’s strong resonance
with Malaysians. From coffee to costumes, Malaysians across all walks came together to
celebrate the values of courage, endurance, and unity that Wonda and Keluang Man
proudly share. The activation reflects Etika’s ongoing strategy to translate nostalgia into
engagement, turning local culture into a meaningful, multi-sensory brand experience.
The event also featured a host of engaging activities at dedicated booths, including
meet-and-greet photo sessions with the Keluang Man cast and BeBe mascot, live
performances by Krisya and S.O.G, lucky draws, exclusive Keluang Man merchandise, and
live broadcasts by Malaysia’s no.1 radio station ERA. Participants also enjoyed Wonda Kopi
Kluang samples, the Wonda-ful Keluang Man Burger, as well as special offers and
showcases from Iconic Animation Studio, Fung Keong, and Abstrax, bringing together
creativity, nostalgia, and community in one unforgettable morning.
The Keluang Man film is produced by Astro Shaw in collaboration with GSC, Idea River Run, and strategic partner Wonda Coffee and co-produced by Pasal Productions. Directed by Anwari Ashraf, the film stars Nas Muammar Zar, Dato’ Remy Ishak, Anwaar Beg Moghal, Datuk Rosyam Nor, Shweta Sekhon, Halim Othman, Amelia Henderson, Sham Sunder, Dennis Yin, and many more.
Stay updated with the latest Keluang Man news and exclusive clips via TikTok, Instagram,
X, and Facebook through Astro Shaw and Astro Gempak. Don’t forget to share your
thoughts and excitement using the hashtags #KeluangMan and #KeluangManMovie.
