Sunway Pyramid, 27 May 2025 – Under Armour is flexing its retail muscle with the bold relaunch of its newly relocated store at Sunway Pyramid. Featuring the dynamic Brand House City concept, the 3,936 square foot space embodies the brand’s DNA of performance, innovation and empowerment through sport, reimagined with a distinctive Malaysian flair.
Located on the Lower Ground Floor of Sunway Pyramid, the newly reopened Under Armour Brand House welcomes fans and visitors with a refreshed retail experience that combines bold aesthetics with thoughtful design. The space draws inspiration from the brand’s core values of authenticity, strength and movement, and comes to life through signature red and neutral tones that flow throughout the store.
FLEX Zone at the Under Armour Brand House at Sunway Pyramid
A standout feature unique to Malaysia is the cash-wrap area, designed with a brick wall inspired by heritage architecture found across Kuala Lumpur, Penang and Malacca. This design element evokes nostalgia and history, paying tribute to the country’s rich architectural legacy. Another highlight is the FLEX Zone, nestled between the fitting rooms, offering a relaxing ambiance with casual seating where customers can unwind and recharge while shopping for their gear.
“At Under Armour, ‘Protect This House’ has always inspired athletes to push their limits and stay strong with an empowering mindset,” said Samantha Lim, Commercial Director of Under Armour Malaysia. “With this refreshed Brand House, we’re creating a space where Malaysia’s fitness community can discover new gear, connect and gear up to protect their own house.”
In line with Under Armour’s global commitment to sustainability, the new store design incorporates eco-conscious materials and processes, significantly reducing embodied carbon emissions and marking an important step toward more responsible retail environments.
Lifestyle Collection Highlights at Under Armour’s Latest Store Opening
Under Armour’s newest store opening will showcase key lifestyle highlights, including the innovative L4L Urban Outdoors collection. L4L stands for Local for Local, designed with an Asian fit for everyday comfort whether you’re indoors or outdoors, sweating it out or just relaxing. This versatile collection is perfect for both daily wear and sports activities. Featured pieces include the Urban Outdoors Hybrid Jacket, Urban Adventure Series Outdoor Shell Jacket, Urban Outdoors Isochill Long Sleeve, and Urban Outdoors Daily Shorts. These are perfectly complemented by the U Soft Movement Slide and U Soft Movement Sandals.
In addition to L4L, the store will also feature the latest UA Echo and UA Unstoppable collections, bringing customers a wide range of performance-driven and lifestyle everyday options.
Opening Promotion at Under Armour, Sunway Pyramid
To celebrate the reopening of the Under Armour Brand House from 26 May 2025 onwards, customers can enjoy exclusive reopening offers:
UA Flex Sling Bag Giveaway
Under Armour Rewards members: Spend RM690 and above
Non-members: Spend RM790 and above
While stocks last
Exclusive UA Charm Giveaway
UA Rewards members only: Receive a UA charm of your choice with any footwear purchase
While stocks last
Free In-Store Coffee
Available on:
30 May: 5PM – 10PM
31 May: 1PM – 6PM
1 June: 1PM – 6PM
While stocks last
Opening Hours and Location
Open daily from 10:00 am to 10:00 pm, the newly relocated Under Armour Brand House City Concept Store in Sunway Pyramid is located at Lot LG1.51 & 52, Lower Ground Floor, No. 3, Jalan PJS 11/15, Sunway Pyramid, 47500 Bandar Sunway, Petaling.
