Café Amazon in Thailand has unveiled its Premium Thai Tea, featuring an authentic tea colour achieved solely through traditional fermentation—without any artificial dyes or additives. The brand meticulously sources high-quality Assam tea leaves from the naturally rich regions of Nan Province and expertly blends them using a unique recipe crafted by a dedicated Tea Master.
Café Amazon Premium Thai Tea with No Added Colour is priced at THB 60 and is available at all Cafe Amazon branches, starting from 20 June 20 2025, while stocks last.
Café Amazon Premium Thai Tea with No Added Colour debuts just as Cha Tra Mue, Thailand’s market leader in Thai milk tea, prepares to introduce two new variants—Colourless Thai Tea and Natural-Coloured Thai Tea. According to local media, these upcoming products, set to launch in 2025, will offer the same authentic flavour as regular Thai tea, but without the signature orange color.
Cha Tra Mue will continue to offer its classic Thai milk tea with its safe, signature orange hue, while also introducing two new variations. The brand is set to launch a colourless option (without the orange colour) in July 2025 and a natural-coloured version (using natural food colourings) in the third quarter of 2025, all aimed at satisfying the evolving tastes of modern consumers.
Key takeaways: shift towards naturalness
