Is there a more fitting global name than WALOVI for Wanglaoji? On August 18, Wanglaoji held a global launch ceremony in Shanghai to showcase a unified global image and products tailored to diverse demands.
At the event, four globally inspired canned beverages were introduced: Classic (Ruby Roselle), No-Sugar (Dawn Orange), Plain (Golden Glaze), and Bubble (Misty Blue). Each product showcases a fusion of Eastern color philosophy in its packaging and harmonizes ancient herbal traditions with modern preferences such as sugar-free and sparkling options. Together, they vividly embody WALOVI’s essence—its roots, values, and vibrant identity.
The new WALOVI products will soon be available across Southeast Asia, North America, Europe, and Oceania.
At a fundamental level, we sense that something about the WALOVI branding does not quite resonate. Many Chinese brands expanding internationally have achieved impressive success with their branding strategies, and there’s no reason Wanglaoji shouldn’t be able to follow suit and make a comparable impact. We sincerely wish WALOVI every success moving forward.
