Etika’s coffee brand, Wonda, has unveiled its newest innovation in Malaysia — the Lychee Flavoured Black Coffee Drink. This launch follows closely after the introduction of the brand’s all‑new Wonda Black Coffee.
The Lychee Flavoured Black Coffee Drink combines the rich aroma of Arabica and Robusta beans with the fruity flavour note of lychee, delivering a refreshing, fruity coffee experience.
Meanwhile, the all‑new Wonda Black Coffee is crafted to be ‘zero bitter,’ directly addressing the common concern of consumers who prefer a smoother, less bitter and more accessible flavour profile.
The brand cleverly connects its ‘zero bitter’ message to the bitterness of heartbreak with the tagline, ‘Leave the bitterness to your ex, your coffee needn’t to be.’ This strategy echoes the light‑hearted style of competitor ZUS Coffee’s RTD tagline, ‘Manis macam janji ex you’ (Sweet like your ex’s promises), which can be interpreted in various ways. Ultimately, these messages are relatable and help brands build stronger connections with their audience.
