Home Country Malaysia Exploring the potential of puffed corn kernels for the Southeast Asian snacking...

Exploring the potential of puffed corn kernels for the Southeast Asian snacking market

For brands seeking fresh snacking formats, puffed corn kernels present an innovative option — delivering a satisfying crunch without the soft, airy texture of popcorn. At SIAL Shanghai 2026, we sampled Power Corn, a baked corn snack that stood out for its texture  This format feels particularly well‑suited to Southeast Asian consumers, who are eager for crunchy experiences that go beyond the familiar popcorn profile.

Image credit: Minimesinsights.com

The snack can be positioned as baked — crafted without added oil — yet still delivering the satisfying crunch consumers expect.

 

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