29 June 2026 – KETRO Co., Ltd. has taken a significant step in expanding its food business portfolio by announcing the signing of a Memorandum of Understanding (MOU) with LOTTE GRS, a subsidiary of Lotte Group specializing in international foodservice and restaurant franchises from South Korea. Under this agreement, KETRO will exclusively develop and operate the quick service restaurant (QSR) brand “LOTTERIA” in Thailand, aiming to capture the younger generation with creative and distinctive menu offerings.
Mr. Seongrag Pyo, Managing Director of KETRO Co., Ltd., stated that Thailand’s quick service restaurant (QSR) market continues to grow steadily, driven by consumer demand for convenience, speed, and affordability, alongside the strong popularity of Korean culture and cuisine among Thai consumers. Securing the exclusive master franchise rights to develop and manage “LOTTERIA” in Thailand marks a pivotal milestone in strengthening KETRO’s food business portfolio. He expressed confidence that the synergy between Saha Group’s extensive food business network and LOTTE GRS’s international expertise will accelerate LOTTERIA’s rise as a favorite brand among Thai consumers.
“This collaboration reflects KETRO’s commitment to introducing world-class restaurant brands with strong potential into Thailand. We believe that LOTTERIA’s strengths—its innovative menu and deep understanding of modern lifestyles—will resonate well with Thai consumers and drive sustainable growth in the long term,” Mr. Pyo added.
Mr. Wontaek Lee, Chief Executive Officer of LOTTE GRS Co., Ltd., emphasized that Thailand represents a high-potential market with a rich and diverse food culture. Partnering with Saha Group, a leading business conglomerate with deep consumer insights, marks an important first step for LOTTERIA. As a leading QSR brand in Korea, distinguished by its unique menu and global management standards, LOTTERIA is ready to expand its business and deliver enjoyable dining experiences to Thai consumers, following its success in countries such as Vietnam, Singapore, and Malaysia.
“We are committed to delivering a new, fun dining experience to Thai consumers, while maintaining LOTTERIA’s hallmark quality and service standards. Today’s MOU signing is not merely a business agreement, but the beginning of a long-term partnership aimed at achieving sustainable growth and shared success. We are confident that combining Saha Group’s strong business foundation with LOTTE GRS’s brand power and international management expertise will create a new success story in the Thai market,” Mr. Lee concluded.
