Malaysia’s Power Root, renowned for its energy drinks and coffee innovations, has introduced the XP Energy Sparkling Drink — a soda-style energy beverage that balances taste with functionality.
Infused with 1,000mg of Vitamin C and essential B-vitamins (B6 and B12), this sparkling drink comes in two vibrant fruity flavours: Yolo Yuzu and Loco Lychee. Each 355ml serving delivers a moderate caffeine boost of 67.5mg, making it a refreshing option for everyday enjoyment.
The name XP draws inspiration from “experience points,” a familiar concept in gaming culture.
Although the can emphasizes its appeal to gamers and hardcore enthusiasts striving for peak performance, the drink’s vibrant flavour profile and balanced energy content make it equally appealing to a wider audience seeking both refreshment and vitality.
From a broader perspective, today’s energy drink brands are focused on achieving all-day relevance by appealing to a wider consumer base. One key strategy is the rise of beverages with low- to medium caffeine content, combined with sparkling, soda-like refreshment, which are emerging as a compelling route to capture that demand.
XP Sparkling Energy Drink is the Official Energy Drink Partner of REDLINE Fitness Games Kuala Lumpur 2026 to be held on 25-26 July 2026 at the MINES International Exhibition & Convention Centre (MIECC).
