ARIH Modern Noodle has officially made its debut in Thailand, introducing a line of BTS‑inspired instant noodles that blend Korean culinary creativity with global appeal. The launch showcases three distinctive flavours:
- Truffle Bulgogi — a premium take on Korea’s classic beef dish
- Black Pepper Tteokbokki — bold and spicy, inspired by the street‑food favourite
- Soy Sauce Butter — a comforting, savoury flavour with modern flair
ARIH is a BTS‑inspired global food and beverage brand co‑developed with Korean companies Paldo and hy (formerly Korea Yakult). It blends Korean heritage with modern wellness, offering noodles, energy drinks and sodas that reflect BTS’s input on concept, flavours and design.
