- Led by Hao Food SG, the official and authorised distributor of the widest range of authentic White Rabbit products in Singapore and Southeast Asia, fans of the beloved candy can expect a bounty of experiences to usher in the Year of the Horse
- In collaboration with The Westin Singapore, they will launch a whimsical afternoon tea experience from 12 January to 14 May, with a delectable spread that includes unique treats and bites, along with live music and chances to win special prizes
- The all-new White Rabbit Blind Box Plush Keychains will also make their debut at selected locations, with a total of seven designs to discover, including one secret edition, alongside the new White Rabbit Scented Plush Keychain
- Other exclusive merchandise and new candy sets are available for purchase at four exclusive pop-ups islandwide
SINGAPORE, 22 January 2026 – This Lunar New Year season, Hao Food SG is delighted to invite fans of the White Rabbit candy to rediscover the sweet nostalgia of the beloved treat through a series of delightful experiences and exclusive releases across Singapore.
As the official authorised distributor of White Rabbit with the widest range of merchandise, Hao Food SG has been instrumental in evolving the beloved brand from a nostalgic childhood sweet into a contemporary lifestyle label.
From a whimsical afternoon tea experience held in collaboration with The Westin Singapore, to the launch of all-new White Rabbit Blind Box Plush Keychain and a curated selection of festive goodies to discover at special pop-ups happening islandwide, Hao Food SG brings White Rabbit’s iconic charm to life through a bounty of experiential moments across the island.
Once Upon a Tea Time with White Rabbit at The Westin Singapore
Headlining the celebrations is a special afternoon tea experience at The Westin Singapore’s Lobby Lounge, Level 32. Titled Once Upon a Tea Time with White Rabbit, this playful yet refined afternoon indulgence reinterprets familiar White Rabbit flavours through a series of ten exquisite creations.
Highlights include the White Rabbit Tempura Nobashi Prawn and Baked Spiny Lobster, as well as the White Rabbit Milk Scone and Baked Vanilla White Rabbit Milk Egg Tart. Each set, priced at SS$78++ per pax, is also accompanied by complimentary free-flow White Rabbit Milk Tea as well as coffee and tea. Guests will also be treated to a platter of different White Rabbit candy flavours, allowing them to sample a range of different flavours at their leisure.
Each afternoon tea set ordered also entitles diners to one lucky draw chance, with over 520 delightful prizes to be won. These include White Rabbit plushies, merchandise, and homeware, alongside The Westin Singapore exclusives such as the Westin Plush Bear, Westin T-shirts, Heavenly Spa by Westin™ vouchers, as well as dining experiences at Cook & Brew.
With sprawling views of the South China Sea from the Lobby Lounge’s floor-to-ceiling windows, and accompanied by live piano music on Friday to Sunday afternoons, the experience is set to be an evocative escape that blends the sweetness of nostalgia with modern refinement.
New White Rabbit Blind Boxes and Other Festive Finds to Discover
Hao Food SG is also unveiling a delightful new range of White Rabbit products and merchandise just in time for the Chinese New Year, available exclusively at selected pop-up locations islandwide.
Making a sweet debut are the all-new White Rabbit Blind Box Plush Keychain giving collectors new bunnies to discover and treasure. Each blind box contains one of seven adorable interpretations of the brand’s iconic White Rabbit mascot — including one secret edition — each designed with playful details that reflect White Rabbit’s signature aesthetic.
Ranging from the adventurous Go On a Trip Bunny to the cosy Daydream Bunny, and the ultra-rare Have a Sweet Dream Bunny, there’s a lovable bunny for every White Rabbit fan to collect.
Also being launched is White Rabbit Scented Plush Keychain, a chubby bunny which hugs the classic candy in its arms, a ready companion for any adventure.
For festive gifting, Hao Food SG also has a range of new products perfect for the season. Adding a festive touch to the celebrations is the White Rabbit Assorted Tissue Box Candies, which comes with a special assortment of flavours. Each box features six delightful flavours of the candy — including Original, Red Bean, Yogurt, Mustard, Prune, and Coffee — all packaged in a beautifully themed box inspired by the Year of the Horse.
For a more indulgent treat, there’s the 12 flavours VIP Gift Set which offers an even broader assortment of White Rabbit candy flavours that range from from Mango, to Osmanthus, Chocolate, and even Matcha, making for a perfect celebratory centrepiece.
Whether purchased for yourself to brighten up your home during the season, or as gifts for sharing with family and friends, they bring joy and a touch of sweetness to every celebration.
These exclusive goodies, amongst many others, are available at limited-time Hao Food SG pop-ups at the following locations:
Metro Paragon
- Location: Atrium Level 1
- Dates: Now – 16 February 2026
- Operating Hours: 10am – 10pm
Tangs Orchard
- Location: Level 4
- Dates: Now – 28 February 2026
- Operating Hours: Monday to Saturday 10:30am – 9:30pm, Sunday 11am – 8:30pm
Tangs VivoCity
- Location: Level 2
- Dates: Ongoing
- Operating Hours: 10am – 10pm
Great World
- Location: Atrium Level 1
- Dates: 1 – 15 February 2026
- Operating Hours: 10am – 10pm
- Great World exclusive: Purchase candies by weight, the nostalgic way, at this fun and interactive pop-up!
Tangs Novena Velocity Atrium
- Location: Near BreadTalk/Toast Box and Han’s
- Dates: 2 February 2026 – 15 February 2026
- Operating Hours: 10am – 10pm
Tangs Suntec
- Location: Convention Centre Near H&M
- Dates: 3 February 2026 – 15 February 2026
- Operating Hours: 10am – 10pm
The Blind Box and Junior Collectibles are also available at selected retail locations around the island, including Food Folks Tourist Shop at Lau Pa Sat Food Market, Sinnkawa, and TANGS at VivoCity.
The collection can also be purchased online via Hao Food SG’s online stores on Shopee, Lazada, TikTok, the White Rabbit Singapore website, and the official Hao Food Singapore website.
Whether for gifting or personal delight, hop down to the islandwide pop-ups or shop online to bring home the joy of White Rabbit this Lunar New Year!
