Jelly‑like drinks are emerging as a key trend in Thailand’s non‑alcoholic beverage market. At THAIFEX – Anuga Asia 2026, three brands showcased products featuring thick carrageenan‑based jelly textures. Many of these launches, introduced toward the end of 2025, are designed to be shaken before consumption, allowing the jelly to break down into a smoother, less clumpy consistency.
These products differ from jelly‑like drinks in China, which tend to be more liquid with only a light jelly texture. Once shaken, however, the jelly component in Chinese versions expands, creating a slightly larger jelly texture.
In Thailand, Wellness Capital has expanded its Hapi‑C line to include two new flavours: Cola fortified with vitamins B6 and B12, and Strawberry enriched with vitamin A. These additions join the existing Hapi‑C Orange variant, which delivers 200% of the recommended daily intake of vitamin C. Together, the range positions Hapi‑C as a playful yet functional jelly‑like drink series, offering consumers both novelty in texture and meaningful nutritional benefits.
Srinanaporn Marketing (SNNP) showcased Jele Jelly Soda, a carrageenan‑based jelly beverage blended with konnyaku powder. The addition of soda carbonation gives it a distinctive texture and effervescence, setting it apart from other jelly‑like drinks in the market. Jele Soda is also a hybrid drink that combines soda with jelly and is priced affordably at THB 10. Jele Jelly Soda is available in three flavours: Strawberry Soda, Orange Soda and Mixed Fruit Cream Soda.
According to SNNP, Jele Jelly Soda is aimed at students and teenagers, catering to modern consumers who seek a ‘wow from the first sip’ experience.
Revit, by Revitaz Co., Ltd., is positioned as an export‑oriented, sugar‑free, shake‑to‑consume chewy jelly juice brand that blends fruit juice with chewy jelly to deliver a playful experience in every sip. The portfolio spans nine flavours — grape, coconut, lychee, peach, orange, guava, yogurt, lemon isotonic and cola.
